About The Man Factory

My name's Robert Maxwell, and I'm the founder of the Man Factory. I'm not a formally educated, card carrying personal trainer. I'm a regular rural guy with a passion for getting stronger, fitter, and more vital. I want to help you develop that same passion. I know my techniques work, because for nearly 10 years I've used them on myself. I've done my share of messing up and learning from mistakes, and I want to share my knowledge with you through this website, and inspire you to become the best and strongest man you can be.


This isn't a regular strength and fitness website. There are far too many of those already. The sheer number is overwhelming. The Man Factory is about cutting through that confusion, and getting down to the simple truths of strength and fitness. It's an invitation to take back the masculinity that modern life has slowly drained away. Lifting heavy things, chopping wood, building useful stuff with our hands, and hunting wild game. These are the sorts of experiences many men are starving for. We're made to be manly, but our daily routines often make us the opposite. Lack of physical excursion leaves us weak, soft, and wimpy. If these statements resonate with you, you've come to the right place. I don't own a fancy polished gym with air conditioning and rows of shiny new elliptical machines. I train in a cold stone dungeon on a hundred acres of forest and farmland. The Man Factory lifestyle isn't about ease or comfort. It's about facing your weaknesses and tearing down your limitations. Join me on this website and see for yourself. The longest journeys begin with a single rep.

"Strong people are harder to kill than weak people and more useful in general" -Mark Rippetoe